Sunday, January 28, 2007

Woolworth's "Family Friendly" Top Shelf Policy

Woolworth's promote themselves as family friendly store. To quote from their website:

"one of the UK's leading retailers focused on the home, family and entertainment"

I find it quite surprising that a family focused store like Woolworths actually stock publications like Zoo and Nuts at all. But thats another story. Woolworths do put their magazines such as Zoo, Nuts etc on the Top Shelf. But laughingly this top shelf is only four and half feet high.

Four and half feet - that's the the height of an average nine year old. That doesn't meet with my expectation of Top Shelf. So although I favour moving these publications to the top shelf; I feel that Woolworth's implementation of a top shelf policy is somewhat lacking. A Top Shelf should not be at the eye level of an average nine year old.



I was also quite surprised that this family friendly store positions Zoo and Nuts within handsreach of Power Rangers magazine and a range of other children's magazines.

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