On The Prowl
Playboy are launching a new range of men's clothing. The "On The Prowl" range will be available in Spring 2007. Apparently sex doesn't sell men's clothing so the range will be marketed as cool and trendy with a 70's retro feel.
"If they (young males) can't gain access to the Playboy mansion, then they'll buy a T-shirt that makes them feel like they're affiliated with the lifestyle," said Aaron Duncan, Playboy's creative director of licensing.
The licensing division of Playboy is growing fast and retail sales are expected to be worth $650 million in 2006, up 8 percent from 2005. Licensing accounted for $28 million in revenue in 2005, compared with $106.5 million for publishing and $203.4 million for entertainment. This division is growing and has margins of about 45% compared to 10% in the entertainment division. Money talks, so we can expect to see the licensing division expand over the next few years. Already there are plans for a playboy fragrance.
The increased emphasis on licensing as a revenue source is due to slumping revenue in its publishing business amid declining ad sales and higher paper costs, and second-quarter results were also hit by sales shortfalls in its domestic television business.
Oh well 2007 is looking bad already, men in playboy "On The Prowl" T-shirts will be hitting our streets. The only good thing is as stated on the RealMenAreNot blog is that it will make easier to spot the idiots.
http://www.washingtonpost.com/wp-dyn/content/article/2006/09/01/AR2006090101032.html
"If they (young males) can't gain access to the Playboy mansion, then they'll buy a T-shirt that makes them feel like they're affiliated with the lifestyle," said Aaron Duncan, Playboy's creative director of licensing.
The licensing division of Playboy is growing fast and retail sales are expected to be worth $650 million in 2006, up 8 percent from 2005. Licensing accounted for $28 million in revenue in 2005, compared with $106.5 million for publishing and $203.4 million for entertainment. This division is growing and has margins of about 45% compared to 10% in the entertainment division. Money talks, so we can expect to see the licensing division expand over the next few years. Already there are plans for a playboy fragrance.
The increased emphasis on licensing as a revenue source is due to slumping revenue in its publishing business amid declining ad sales and higher paper costs, and second-quarter results were also hit by sales shortfalls in its domestic television business.
Oh well 2007 is looking bad already, men in playboy "On The Prowl" T-shirts will be hitting our streets. The only good thing is as stated on the RealMenAreNot blog is that it will make easier to spot the idiots.
http://www.washingtonpost.com/wp-dyn/content/article/2006/09/01/AR2006090101032.html
posted by modestyrocks at Sunday, September 03, 2006
1 Comments:
Please tell me this is not real? I would not go within 10 paces (would have been a mile, but I can't see that far) of a man wearing Playboy merchandise. He wears emough in his head.
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