Monday, July 10, 2006

Traditional British Egg Recipes?


There was a debate a while ago about what Britishness is all about.

Well Lions Eggs have a new take on Britishness. Apparently its all about "getting your tits out for the lads". It's funny that there is no mention of this particular recipe on their website.

The advert on the right was a Lions Quality Eggs advert with the tagline "So Very British" in the News of The World. This is certainly a view which is commonly promoted in the tabloid press and lads mags. We cannot really expect anything else from the News of The World.

But British women should expect more from a leading British Eggs Supplier such as Lions Quality Eggs. Lions Eggs obviously do not feel that british women deserve the highest standards.

Lions Eggs will not be in my shopping basket or part of my next egg recipe. There are enough sexist ads in the world without eggs suppliers adding to the problem.

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It seems Lion Eggs have a bit of monopoly on the British Egg market. Every single packet of eggs in Tesco is Lions (even the value and organic). So much for customer choice. If you want to buy a non-lions product then Sainsburys have a selection of organic eggs which are not made by Lions. However most of their eggs are also made by Lions. With such a monopoly it is no wonder that don't they can do what they want.

1 Comments:

Anonymous Anonymous said...

Tesco own brand eggs have the Lions Quality mark on them.

1:02 pm  

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